Rodents Love Kia's Soy Wires. Now the Ads Make Sense.

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Rodents just can't resist the soy-derived wire coatings used in Kia vehicles. The chewed up wires are costing owners hundreds, and sometimes thousands of dollars in repairs. However, this isn't a Kia-only problem. The most obvious benefit of coating wires in soy-based materials is it results in less plastic in the landfill or oceans. That’s a good thing!

But the coatings are a perfect chew toy for rodents, provide excellent nesting material, are are found in near endless supply in a warm, hidden spot. If you’re a mouse, it’s the greatest thing ever. But if you’re an owner waking up to a severed fuel line, it’s a little less enjoyable

Kia is not the only one to make this switch or deal with the rodent-problem ∞

In January 2016, a lawsuit filed against Honda claimed the soy-based wiring was irresistible to rabbits. Later that year, a similar lawsuit was filed against Toyota. Both Subaru and Hyundai are also facing similar lawsuits.

Generations Where This Problem Has Been Reported

This problem has popped up in the following Kia generations.

Most years within a generation share the same parts and manufacturing process. You can also expect them to share the same problems. So while it may not be a problem in every year yet, it's worth looking out for.

Further Reading

A timeline of stories related to this problem. We try to boil these stories down to the most important bits so you can quickly see where things stand. Interested in getting these stories in an email? Signup for free email alerts for your vehicle over at CarComplaints.com.

  1. One Kia owner has had enough of gnawed wires leading to dashboard warning lights and multiple calls to the insurance company.

    Tsvetelin Tsonev filed a class-action lawsuit because his 2015 Soul is being used like a chew toy. The plaintiff says he leased a 2015 Kia Soul in April 2015 that has allegedly been damaged three times because the automaker keeps replacing soy-based wiring with more soy wiring, inviting more critters to snacktime.

    OK, so it turns out rodents don’t really snack on the coating, but they do love chewing on it and making nests out of it.

    And if you’re wondering just how much damage a rodent could do, brace yourself.…

    keep reading article "Soy Wires are Still Being Chewed Up. Maybe Kia Should Stop Advertising with Rodents."

  2. Another day, another manufacturer getting sued for using soy-based wire coating.

    Plaintiff Campbell claims her 2014 Kia Optima was damaged in December 2016 when rodents chewed the wire harness and wiring. Campbell asked Kia to cover the repairs under warranty but after allegedly making her wait almost a month with the Kia Optima sitting at the dealership, Kia denied her claim for coverage.

    This is not a Kia-only problem. Other automakers have made the switch to a soy-based wire coatings and are facing similar lawsuits including Honda, Toyota, Hyundai, and Subaru.

    The lawsuit covers owners or lessees in California, Texas, and NJ with most of the 2012-2017 Kia lineup.

    keep reading article "Kia Sued for Using A Soy-Based Wire Coating"

OK, Now What?

Maybe you've experienced this problem. Maybe you're concerned you will soon. Whatever the reason, here's a handful of things you can do to make sure it gets the attention it deserves.

  1. File Your Complaint

    CarComplaints.com is a free site dedicated to uncovering problem trends and informing owners about potential issues with their cars. Major class action law firms use this data when researching cases.

    Add a Complaint

  2. Notify CAS

    The Center for Auto Safety (CAS) is a pro-consumer organization that researches auto safety issues & often compels the US government to do the right thing through lobbying & lawsuits.

    Notify The CAS

  3. Report a Safety Concern

    The National Highway Traffic Safety Administration (NHTSA) is the US agency with the authority to conduct vehicle defect investigations & force recalls. Their focus is on safety-related issues.

    Report to NHTSA